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TRADE RESOURCES CALIFORNIA NOW

Media & Trade

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What's New in California

Latest Developments

Discover Your Next Story

What’s New in California showcases new openings and developments happening across the Golden State. Find inspiration for stories revolving around accommodations, arts and entertainment, culinary, family, major milestones, luxury, outdoor, shopping, spas, technology and tours, wellness and more. Dates listed are subject to change. Confirm with appropriate media contacts listed with each entry.

What's New in California Winter 2023/24 (.pdf)

FEATURED

California Welcomes Travelers to The Ultimate Playground with New Global Brand Platform

SACRAMENTO: March 4, 2024 – California is inviting visitors around the world to escape to the Ultimate Playground, where an abundance of adventures and experiences give travelers permission to play their own way – on a hike, on a road trip or simply relaxing on a beach or tasting wine.