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TRADE RESOURCES CALIFORNIA NOW

Media & Trade

California is open.

What's New in California

Latest Developments

Discover Your Next Story

What’s New in California showcases new openings and developments happening across the Golden State. Find inspiration for stories revolving around accommodations, arts and entertainment, culinary, family, major milestones, luxury, outdoor, shopping, spas, technology and tours, wellness and more. Dates listed are subject to change. Confirm with appropriate media contacts listed with each entry.

See what’s new below and click here to find inspiration with curated story ideas.

FEATURED

California Welcomes Travelers to The Ultimate Playground with New Global Brand Platform

SACRAMENTO: March 4, 2024 – California is inviting visitors around the world to escape to the Ultimate Playground, where an abundance of adventures and experiences give travelers permission to play their own way – on a hike, on a road trip or simply relaxing on a beach or tasting wine.